The one thing that turns a potential buyer into an actual buyer is advertising. The quality and level of advertising determines how much a person knows about a product, and sometimes it also determines whether he will at least try the product or not.
Over the years, a lot of research has been conducted on what kind of advertising is best for influencing a customer to buy a product, and according to the results, the more personal the advertising means, the better the chance for the product to get sold.
Among all the available means of advertising, the most direct and personal means of advertising remains the use of personalized letters. These are like company portfolios sent to the customers, so that they think about buying the products manufactured by the company.
But the problem with these is that the method is extremely costly. The weighing of letters involves a lot of time and labor, and the postage stamps also require a lot of money. The solution for this is system.
These are machines that not only automatically weigh the letters, but also determine the cost required to get it delivered, hence saving a lot of money for the company.
A lot of people think that these systems are suitable for big corporate companies, and the initial setup cost is huge. This is a completely false notion, as the cost of the machines has come down considerably, and if a little brain is put into it, the fact that lot money can be saved easily through it can be discovered.
These machines are available in a lot of sizes and shapes. There is also the choice of automatic and manual franked letter machines available to you. The only thing that you need to take care about is the good running condition of the machine, and a license from the postal department.